This May, Fortunoff is helping celebrities like Brooke Shields, Eva Longoria, Denise Richards, Hayden Panettiere, Keri Russell, Molly Sims and Petra Nemcova give their Mothers the ultimate Mother’s Day gift. Fortunoff’s “Charms for Charity” initiative, allows these members of Hollywood’s elite to use their creativity for a cause, by creating customized charm bracelets that celebrate their mothers’ unique personalities.

Brooke Shields has hand selected her favorite gold charms from Fortunoff’s extensive charm collection. Shield's selections include: baby carriage, two baby shoes with pave diamond hearts totaling .02 carats, Empire State Building and gift box. These picks were then adorned to an 18-karat gold rollo-chain bracelet, allowing Brooke to create a sentimental keepsake for her mother, which also speaks to the trend of iconic charm bracelets.

One hundred percent of funds raised will benefit The Friends of the Semel Institute - Early Childhood Partial Hospitalization Program. The Friends of the Semel Institute for Neuroscience and Human Behavior is a volunteer organization dedicated to supporting and enhancing state of the art research and treatment for illnesses of the mind and brain

About Fortunoff

Fortunoff, a New York legend since 1922 has propelled itself from its roots in Brooklyn through stores in New York and New Jersey to the World Wide Web based on its commitment to quality, service, selection and value. 

Fortunoff provides customers with necessities and niceties such as  fine jewelry and watches, antique jewelry and everything for the home including tabletop, fine gifts, bedding and bath accessories, housewares, indoor furniture and seasonal shops including their outdoor living shops in summer and their enchanting Christmas Stores in the winter.

About Portero

The ultimate online luxury shopping experience for highly sought-after pristine pre-owned and vintage luxury items, including watches, jewelry, collectibles and art, all individually certified and authenticated by Portero.