This May, Fortunoff is helping celebrities like Brooke Shields, Eva Longoria, Denise Richards, Hayden Panettiere, Keri Russell, Molly Sims and Petra Nemcova give their Mothers the ultimate Mother's Day gift. Fortunoff's "Charms for Charity" initiative, allows these members of Hollywood's elite to use their creativity for a cause, by creating customized charm bracelets that celebrate their mothers' unique personalities.

Hayden Panettiere hand selected her favorite gold charms from Fortunoff's extensive charm collection. Among her selection of 14k yellow and white gold charms, Panettiere includes a sand dollar, a white enamel Chinese take-out box, a key chain with a set of keys that spells out "I Love You," a diamond encrusted peace symbol that weighs a total of 0.06 carats, and a cat with a bell charm. These picks were then adorned to a 14k yellow gold, rollo chain bracelet, allowing Hayden to create a sentimental keepsake for her mother, which also speaks to the trend of iconic charm bracelets.

One hundred percent of funds raised will benefit Invisible Children, improves the quality of life of war-affected children by providing access to quality education, enhanced learning environments and innovative economic opportunities for the community.

About Fortunoff

Fortunoff, a New York legend since 1922 has propelled itself from its roots in Brooklyn through stores in New York and New Jersey to the World Wide Web based on its commitment to quality, service, selection and value.

Fortunoff provides customers with necessities and niceties such as fine jewelry and watches, antique jewelry and everything for the home including tabletop, fine gifts, bedding and bath accessories, housewares, indoor furniture and seasonal shops including their outdoor living shops in summer and their enchanting Christmas Stores in winter.

About Portero

The ultimate online luxury shopping experience for highly sought-after pristine pre-owned and vintage luxury items, including watches, jewelry, collectibles and art, all individually certified and authenticated by Portero.